2.5 million units of DRIV3R shipped worldwide
Atari announces the new Driver is going to sell as expected.
Thursday, June 24, 2004 - Atari today announced that it has shipped 2.5 million units of DRIV3R for PlayStation 2 and Xbox, third installment of the Driver series to retailers worldwide. According to Atari, since DRIV3R hit store shelves on June 21 in the U.S. and June 22 in Europe and Australia, consumer demand has been extremely strong. A representative of Electonics Boutique Holdings Corp., one of the largest retailers for video games in the U.S. said that DRIV£R is certain to be one of their top three sellers for the month of June.
"Our worldwide shipment is right in line with our plan for DRIV3R," said Bruno Bonnell, Chairman and Chief Executive Officer of Atari. "The global Driver fan base is as robust and passionate as ever, as indicated by retail reaction in the U.S., the U.K., Germany, France, and other key territories," Mr. Bonnell stated.
DRIV3R is available worlwide; carrying an ESRB rating of "M" for Mature, the game carries a suggested retail price of $49.95 in North America.
"Our worldwide shipment is right in line with our plan for DRIV3R," said Bruno Bonnell, Chairman and Chief Executive Officer of Atari. "The global Driver fan base is as robust and passionate as ever, as indicated by retail reaction in the U.S., the U.K., Germany, France, and other key territories," Mr. Bonnell stated.
DRIV3R is available worlwide; carrying an ESRB rating of "M" for Mature, the game carries a suggested retail price of $49.95 in North America.
(Posted: Thursday, June 24, 2004, 9:35AM GMT)
- Harry
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