New PlayStation 2 price point attracts new players
SCEA announces a drastic increase in sales after the price drop.
Monday, June 14, 2004 - Sony Computer Entertainment America announced that sales of the PlayStation 2 have doubled after the the price drop that was announced last month at the E3 in Los Angeles. For $149, players can purchase the standalone PlayStation 2 or the PlayStation 2 Combo Pack, while supplies last.
Initial data, according to SCEA, shows a week-over-week increase of 216 percent during the first full week of sales at the $149 price point and an increase of 141 percent to-date since the price drop, in comparison to the three weeks prior to the announcement. In addition, the new price point spurred year-over-year growth with sales during the three-week period immediately following the price drop, up 26 percent over the same time period a year prior.
"Response to the $149 price point has been amazing," said Debbie Mola, divisional vice president of merchandising for Electronics Boutique, a leading videogame retailer. "We've seen a steady increase in consumer demand throughout our stores nationwide, with sales of PlayStation 2 rising to well above our expectations."
"This price drop came when we felt it was strategically the best timing to expand the market, and it's gratifying to see consumers respond so aggressively to our commitment to meet their growing expectations," said Jack Tretton, executive vice president, Sony Computer Entertainment America. "The new sales data provides a powerful proof point that consumers - both our mass-market, core audience and casual gamers - are placing their confidence in the longevity of PlayStation 2, which we see as absolutely essential to the health of the industry. We will continue to make the PlayStation 2 experience the best entertainment value in the gaming category."
To date, there are 70 million PlayStation 2 shipped worldwide, and 26 million consoles in North America - one out of every four households.
Initial data, according to SCEA, shows a week-over-week increase of 216 percent during the first full week of sales at the $149 price point and an increase of 141 percent to-date since the price drop, in comparison to the three weeks prior to the announcement. In addition, the new price point spurred year-over-year growth with sales during the three-week period immediately following the price drop, up 26 percent over the same time period a year prior.
"Response to the $149 price point has been amazing," said Debbie Mola, divisional vice president of merchandising for Electronics Boutique, a leading videogame retailer. "We've seen a steady increase in consumer demand throughout our stores nationwide, with sales of PlayStation 2 rising to well above our expectations."
"This price drop came when we felt it was strategically the best timing to expand the market, and it's gratifying to see consumers respond so aggressively to our commitment to meet their growing expectations," said Jack Tretton, executive vice president, Sony Computer Entertainment America. "The new sales data provides a powerful proof point that consumers - both our mass-market, core audience and casual gamers - are placing their confidence in the longevity of PlayStation 2, which we see as absolutely essential to the health of the industry. We will continue to make the PlayStation 2 experience the best entertainment value in the gaming category."
To date, there are 70 million PlayStation 2 shipped worldwide, and 26 million consoles in North America - one out of every four households.
(Posted: Monday, June 14, 2004, 9:24AM GMT)
- Harry
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