SCEA announces new pricing plan
SCEA today announced the new Playstation 2 pricing plan for the holidays, effective immediately.
Tuesday, August 19, 2003 - The holiday selling season is coming closer, and Sony Computer Entertainment Amrica today announced the new pricing plan for the Playstation 2, effective immediately. The Playstation 2 Combo Pack, which includes a Playstation 2 console, a Network Adaptor (Ethernet/Modem), and a copy of ATV Offroad Fury 2, all for a $199 retail price, will now include also $60 of free merchandise and software. The classic Playstation 2 package, containing only the console, is still available for $179.
(Posted: Tuesday, August 19, 2003, 4:17AM GMT)
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"As we moved past the 20-million-unit sales milestone this summer, it is clear, through our ability to attract a broad audience, that PlayStation 2 has become an even stronger focal point of the living room entertainment experience," said Jack Tretton, executive vice president, Sony Computer Entertainment America. "Preparing for the holidays we know that in order to grow this massive base we must continue to engage new users through great gaming content, consumer friendly pricing and new technology. The new PlayStation 2 pricing plan will ensure sustained demand for PlayStation products overall and help drive a strong year for the category, particularly during the key selling season."